Right now, the culture of freediving is that our sport is totally unique – a unicorn among a herd of regular ol’ sporting horses.

We hear “freediving is about self-mastery,” “relaxation is key,” and “performing better is mostly mental.”

It’s also widely accepted that pushing through discomfort or pain goes against safety principles and good self-care.

And yet the “no pain, no gain” approach is still very much at large in the community!

In general, we’re taught that in ‘training’, we must repeatedly push ourselves to the limits; otherwise, we won’t progress.

Injury, early turning, surfacing in an unclean way, and blacking out are just part of being a high-performing diver – Never mind if every dive scares the shit out of you and it’s Russian roulette whether you’ll make it or not.

Victory isn’t seen as something that can be achieved in a comfortable way. Only the hardest training possible gives rise to the best.

After all, it works for the top freedivers, doesn’t it?

But the idea that training should be immensely “hard” and uncomfortable or won’t help you progress is a lie.

We’ve lost count of the broken divers who turn to us after training to failure following an insanely hard training plan from a “top” freediving athlete or coach. Or, indeed, from their club leaders and trainers!

Looking at what they’re being asked to do week after week, we’re gobsmacked…

Only those with a naturally high work capacity or who are full-body anaesthetised could cope!

The thing is, a diver improves only if the training they’re being asked to do is sufficiently challenging to enable them to adapt without being so stressful on the nervous system that they cannot do the dives consistently or recover sufficiently so that they don’t overtrain or burn out.

So when a diver with a high work capacity filters their exact way of training to others without that innate ability – it causes even the best of us to break.

Our protective system shuts down. Our body begins to see the hobby we love similarly to a virus, a poisonous apple, or Tyrannosaurus Rex – it’s kill or be killed!

Once this happens, in many cases, it can take months of “rebooting” to re-train ourselves that freediving is safe and isn’t out to get us. Causing us actually to regress instead of progress.

Also, the contradiction between training hard at all costs and freediving being mostly mental muddies the waters, making freedivers blame themselves, believing they aren’t achieving their goals because of a “mental block” with them being the issue, not the training.

It creates a cultural divide between the “freediving superheroes” and the rest of us, “underdogs” who must settle for staying at a certain level until the end of time or quit.

So yeah, we agree that the sport of freediving is unique, just not for the same reasons as most.

In no other sport does training work this way.

Take a marathon runner, for example. Do you think they run a whole marathon every time they train?

Or, in the case of freediving, multiple marathons in a training session?

No, that would be bonkers.

They build up to this performance over many weeks. Gradually increasing the distance they run as they decrease the number of days they train.

They apply the principle of volume over intensity and periodisation – smart training defined by sports science, not ego.

Of course, there will always be a group of naturally talented athletes in any sport who simply possess the innate qualities that make them able to show up and do incredible things.

We’re not challenging that.

We’re challenging the ego over the individual.

We’re challenging the idea that training that works for the top 1% will work for all.

We’re challenging training a diver to failure and blaming them for not trying hard enough.

We’re challenging the contradiction between encouraging relaxation and pushing someone to the breaking point.

We’re challenging the culture that says, “this is how it’s always been done, and it’s the only way”

We say, “F*ck that!”

Freedive training culture is broken and outdated, and it’s time for a new way.

What do you say?

Are you ready to break some rules and change the face of freediving with us?

A rebellion has begun, and in the next section, we will tell you exactly what that means for you.

THE REBELLION HAS BEGUN

You’re here because, like us, at some point over the past few years, you realised that the current approach to freedive training is broken and needs a do-over.

Widely accepted strategies, like…

…Diving to your PB over and over

…Doing max effort CO2 tables until you get a banging headache!

…Showing up at competitions and not knowing whether you’ll black out, early turn, quit halfway or actually survive.. sorry “make it” cleanly.

You now see these aren’t useful strategies but unsustainable tactics that are deeply flawed.

Having tried and failed repeatedly, you started questioning these methods and asking, “why does it have to be so hard?”

That important question has led thousands of you to buy our training plans, ebooks, courses and coaching!!

Giving you a taste for a system that will get results without it taking years and having to suffer, overtrain or burn out to get there.

You are proof that people want a new way of training and are leading the rebellion by sharing your successes and showing other freedivers that change is possible.

Opening up our inboxes to your excited messages like…

“I just did a new static PB and the best part? It wasn’t a struggle like the last time!”

“I can’t believe I’ve been able to do a comfortable 100m DYN in just 6 weeks”

“I’ve delayed my contractions, and they feel way easier to handle than before. Wow, this really works!”

You may have been surprised at your ability to delay contractions, extend your PBs comfortably, and unlock more enjoyment from your training… But we aren’t surprised at all!

When you train smarter and not harder, you can expect results like this on repeat.

It’s the outcome of Smart Apnea Training – a concept we have evolved, backed by sports science.

You see, optimised training is more than just the number of metres or time on the watch.

Properly optimised training is physically, mentally, and emotionally aligned, meaning it feels good AND looks good on paper.

Our mission has been to get this smart way of training into the hands of every diver who doesn’t buy into the mainstream message of “no pain no gain” and desires a way to do what they love with more comfort, consistency, and ease.

We’ve learnt so much from doing this, and the time has come for us to take it to the next level!

Taking everything we’ve learnt from working directly with hundreds of divers worldwide, and the hundreds more of you who have given your feedback from doing our plans and programs and channelled that into our game-changing innovation..which we believe will make you really really ‘appy!

If that’s got you more excited than pizza night, click the next section where we’ll explain how it will change the game, and you get to be part of the action.

THE GAME-CHANGER

Okay, so far, we've told you about our mission to get Smart Apnea Training into the hands of every diver who wants it.

We also celebrated all of you who have already bought into our methods and approach, followed our training, and had incredible results.

Word of this success is spreading like wildfire, and it’s reached a point where there is so much demand for our coaching that we’re struggling to keep up!

More and more people want to learn how to train in a smart, comfortable, and sustainable way.

This is an awesome problem to have, and it’s very exciting to see the rebel force mobilise!

Beyond personalized coaching, we knew you loved our mini-training plans and books but also needed more support to make improvements and achieve your goals year after year consistently.

But since we were struggling to keep up, we realised something needed to change if we were to continue our mission successfully.

Over many long drives and walks with our dog, we started imagining a new way of working that would allow us to give you full control of your training, backed by us every step of the way.

We knew we had a training system that worked.

It’s a system Coach Nathan has developed, tested, and refined over many years.

Having successfully helped a global squad of committed athletes with goals ranging from improving their general comfort and enjoyment to doing multiple national records and world championship competitions in every discipline.

All we had to do was find a way to unlock that system and give you the keys to the safe.

We got to work – with coach Nathan surrounded by spreadsheets and carefully constructed algorithms and Sarah exploring the technology options that could deliver you the best experience.

That's how Apnea Fitness was born!

Powered by our Apnea Fitness Intelligence System (1.0)

This app puts you at the centre of your training so you can outperform yourself.

Enabling everyone - not just the top 1% - the opportunity to perform at their best and reach their potential.

Where suffering isn’t the status quo.

Where it isn’t how hard you can push, but how long you can dive with comfort, quality, and ease that’s celebrated.

Where it is just the select few who, through natural talent or immense willpower, can be the heroes of freediving, but instead, we are all allowed to achieve our goals and make the impossible happen.

The best bit? It doesn’t require you to take another course or give up weeks of your precious time to travel to a remote island and learn the ‘secrets’ (unless you want to!).

Nor does it mean figuring out how to put your training together on your own, identifying your strengths and weaknesses and programming your exercises and sessions to reach your goals.

And it’s training that can be done on your schedule at your local training facilities – even if that’s just at home on your couch!

In short, you are in control of your progression.

You may be asking...

How can you access this game-changing new system?

Well that's where things get even more exciting...it's built-in to all our training plans and workouts!

We use a Level System to program 6-week training blocks for every discipline.

All you need to do is pick the training plan you want and take a ready-made evaluation exercise or quiz. We will then recommend the exact training level you need to follow to overcome your challenge and achieve your goals.

Are you buzzing yet?

Seriously, with this by your side, the only limits you’ll have are those you set for yourself.

So, if you have a rebellious spirit and demand more than discomfort, confusion, and suffering from your hobby and passion…

…With us is where you belong.